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Customize your Template for Each Buyer (Shortcut Tags)

Shortcut Tag Overview

Shortcut Tags are “codes” that provide a way to customize your email template with order-specific information. Each Shortcut Tag is a short phrase surrounded by two sets of square brackets: for example, [[CustomerName]] or [[FeedbackLink]]. The tag tells FeedbackFive to fill in the correct information for each buyer when the email batch is sent.

Shortcut Tags can either be typed in or inserted using the drop-down list labeled “Shortcut Tags” in the Advanced Template Editor. (Note: These tags are defined by FeedbackFive. They must be spelled and capitalized accurately in order to work. Do not attempt to create new Shortcut Tags or use similar tags from other software tools, as they will not work in FeedbackFive’s system.)

Adding a Shortcut Tag

To add a Shortcut Tag:

  1. Place the cursor in the desired spot within the template and use the drop-down selector “Shortcut Tags” to choose a tag from the list. This will open a window which contains an example and a description of the selected tag.

  2. You can change your selection in this window, and for some tags you can customize the link text that will be displayed. Once you are satisfied, click “OK.”

  3. The shortcut tag will now appear in the template as a phrase surrounded by two sets of open and close brackets. Each tag will automatically be filled in with data from each order during solicitation.

Tag Definitions

Definitions for each shortcut tag option are listed below. (To find a particular tag, use Command + F on your keyboard and search the page.)

Feedback Category

Feedback Left: [[FeedbackLeft]] – The text of the seller feedback comment left by the buyer (if they have already left feedback).

Feedback Link: [[FeedbackLink]] – The link to the Amazon page where the customer can leave feedback for this order. In addition to a hyperlink, this will display the full URL for the buyer to copy and paste into their browser’s address bar. By default, the hyperlink says “Leave Seller Feedback” and the URL is preceded by a note that says, “Note: If for some reason the above link does not work, please copy and paste this URL into your web browser.” However, both the hyperlink text and the note text are customizable.

Feedback Link with URL

Feedback Link Short: [[FeedbackLinkShort]] – A hyperlink to the Amazon page where the customer can leave feedback for this order. This hyperlink initially says "Leave Seller Feedback" but is customizable.

Feedback URL Plain: [[FeedbackURLPlain]] – The full URL of the feedback page for the buyer to copy and paste into their browser’s address bar.

Feedback Link with Stars: [[FeedbackLinkWithStars]] – The image and title of the first item in the order, a hyperlink that says “Leave Seller Feedback” and a 5-star graphic. When the buyer clicks on the image, feedback link, or 5-star rating, they will be redirected to the Amazon page where they can leave seller feedback for this order. The five stars on the Amazon page will already be filled in (although they can be changed).

Feedback Link with Stars and Product Image

Feedback Button: [[FeedbackButtonCustom]] A button to leave seller feedback. The default color is yellow with black text that says "Leave Seller Feedback," but the words, text color and button color can be customized in the Shortcut Tag window.

Feedback Button Shortcut Tag

Product Review category

Item List and Product Review Link: [[ItemListReviewLink]] – A list of all items purchased on an order with a hyperlink to leave a product review on each one.

Product Review Link: [[ProductReviewLink]] – A hyperlink to leave a product review for the first item in an order. Other items ordered will also be displayed on the Amazon Review page when the hyperlink is clicked.

Product Review Link with Image: [[ProductReviewImage]] –  A list of items purchased on this order with the applicable image, product title and review hyperlink. Images are imported from the Amazon product listing.

Product Review Link with Stars: [[ProductReviewLinkWithStars]] – A list of items purchased on this order with the applicable image, product title, review link, and 5-star graphic. When the buyer clicks on the image, review link or 5-star rating, it will redirect to the product review page with five stars automatically selected (but the rating can be changed). Images are imported from the Amazon product listing.

Product Review Link with Stars and Product Image

Product Review with Image - No Link: [[ProductReviewImageNoLink]] – A list of items purchased on this order with the applicable image and product title. Images are imported from the Amazon product listing.

Product Review URL: [[ProductReviewURL]] – A list of items purchased on this order with the URL to leave a review for each product.

Product Review URL Plain: [[ProductReviewURLPlain]] – A list of URL links for each product in the order, without a title or description.

Product Review with Image and Two Links: [[ProductReviewOrContactUs]] – An image of the first item on the order with two hyperlinks: one leading to the product review page (“Leave Product Review”) and the other leading to the seller’s contact page (“Contact Us”). Clicking the product review hyperlink opens the Amazon review page with the five stars already selected (although this can be changed). The product image is imported from the Amazon product listing.

Product Review Button: [[ProductReviewButton]] A button to leave a product review for the first item on the order. The default color is yellow with black text that says "Leave Product Review," but the words, text color and button color can be customized in the Shortcut Tag window.

Product Review Button – List: [[ProductReviewButtonList]] A list of the items purchased with buttons to leave product reviews for each item on the order. The default color is yellow with black text that says "Leave Product Review," but the words, text color and button color can be customized in the Shortcut Tag window.

Product Review Button – with Image: [[ProductReviewButtonImage]] A list of the items purchased with the product image (imported from the Amazon listing) and a button to leave product reviews for each item on the order. The default color for the buttons is yellow with black text that says "Leave Product Review," but the words, text color and button color can be customized in the Shortcut Tag window.

Product Review Button with Image

Company Details category

Amazon Vendor Number: [[AmazonVendorNumber]] – Your Amazon assigned merchant or vendor number for the marketplace associated with this FeedbackFive account.

Company Name: [[CompanyName]] – Your store name as listed in FeedbackFive. (See My Account > My Current Store > Store Settings to view or change your store name.)

Contact Us: [[ContactUs]] – A hyperlink to the Amazon page where the customer can contact the seller for this order. The link says “Contact Us” by default but can be customized.

Order Details category

Amazon Order Link: [[OrderLink]] – A hyperlink for the buyer to see their order information on Amazon. The hyperlink says “Amazon order” by default but can be customized.

Customer First Name: [[CustomerFirstName]] – Your customer's first name only (as listed on the Amazon order information).

Customer Last Name: [[CustomerLastName]] – Your customer's last name only (as listed on the Amazon order information).

Customer Name: [[CustomerName]] – Your customer's full name as provided by Amazon. (Note that this is not always a full name, and may not have proper capitalization, etc.).

Order Date: [[OrderDate]] – The date provided by Amazon for when the order was placed. The date is formatted as day of the week, month, day and year.

Order Link, Order Number and Order Date

Order Number: [[OrderNumber]] – Amazon's I.D. number for this order. (Amazon encourages sellers to include the Amazon order number in any contacts with sellers.)

SKU List: [[SkuList]] – The list of SKU(s) (your own product I.D.’s for the items) for the item(s) purchased in the order.

ASIN List: [[AsinList]] – The list ASIN(s) (Amazon’s standard identification numbers) for the item(s) purchased in the order.

Product category

Item List: [[ItemList]] – A list the item(s) purchased on this order.

Product Image - No Link or Text: [[ProductImageOnly]] – The image(s) of the item(s) purchased on the order without title or description. Images are imported from the Amazon product listing.

Product Page Link List: [[ProductPageLinkList]] – A list of item(s) purchased on this order with a link to visit each product page on Amazon.

Sku Tag: [[SkuTag]] – One or more user-created messages specific to the item(s) on this order. For more information about creating and adding SKU Tags, see Include SKU-Specific Messages in Email Templates.

Track Package: [[TrackPackage]] – A hyperlink to the Amazon page where the customer can track the package and view the shipment details for this order. The text of the hyperlink says “Track Package” for FBA orders. For non-FBA (MFN) orders, the same hyperlink will appear, followed by the text, “(Click ‘Track Package’ next to your order).”

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  1. Rachel H.

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