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What time should I send my emails?

General Guidelines

Most sellers see good results from sending emails in the morning (between 6:00 A.M. and 9:00 A.M.) or the evening (between 6:00 P.M. and 9:00 P.M.) This is because buyers are more likely to check their personal email inboxes outside of work hours.

However, each audience is different, so you should experiment with different times to see which time your audience responds best to. For example, some sellers notice a good open rate in both the morning and the evening but a better rate of feedback or reviews in the evening.

Occasionally, sellers have a specific audience that responds better in the middle of the day. For example, buyers of baby products are more likely to be stay-at-home parents with infants who nap during the afternoon. Nap time for baby might be email time for mom, so sending at 2:00 P.M. might work well for this particular audience. Ultimately, testing one time for 1-4 weeks and then testing a different time for 1-4 weeks is the best way to determine what time works best for your audience.

Time Zones

FeedbackFive is based on U.S. Eastern Standard Time / Eastern Daylight Time. There are three other times zones in North America, and the Amazon marketplaces in the U.K., the E.U., India and Australia each have their own time zone(s). Additionally, many countries or parts of countries observe Daylight Saving Time, but not all.

To keep things simple, you can try the times below which approximately correspond to “before work” and “after work” times of day in the various marketplaces year-round:

  • For the U.S., Canada and Mexico, send between 6:00 and 9:00 A.M. or 7:00 and 9:00 P.M.

  • For the U.K., send between 2:00 and 4:00 A.M. or 2:00 and 4:00 P.M.

  • For the other European marketplaces, send between 1:00 and 3:00 A.M. or 1:00 and 3:00 P.M.

  • For India, send at 10:00 P.M. or 11:00 P.M. the previous day, 12:00 A.M. on the desired day or at 7:00 A.M., 8:00 A.M. or 9:00 A.M. on the desired day. 

  • For Australia, try 6:00 P.M. the previous day or between 4:00 and 6:00 A.M. on the desired day.

If you’re interested in more details, see the charts below for time conversions in the marketplaces outside of North America during Standard Time in the U.S. and during Daylight Saving Time.

During Standard Time (the first Sunday of November through the second Sunday of March in the U.S.):

Marketplace:

Time compared to FeedbackFive time:

Time that equals 9:00 A.M. in local time:

Amazon.co.uk

5 hours later

4:00 A.M.

Amazon.es, .it, .fr, .de

6 hours later

3:00 A.M.

Amazon.in

10.5 hours later

11:00 P.M.*

Amazon.au

14-16.5 hours later**

3:00 P.M.***

 

*The email will arrive the following day at 9:30 A.M. if the campaign is set for 11:00 P.M.

**Portions of Australia observe Daylight Saving Time during this part of the year.

***The email will arrive the following day between 7:00 and 9:30 A.M. if the campaign is set for 3:00 P.M.

During Daylight Saving Time (the second Sunday of March through the first Sunday of November in the U.S.):

Marketplace:

Time compared to FeedbackFive time:

Time that equals 9:00 A.M. in local time:

Amazon.co.uk

5 hours later (once DST starts on the last Sunday of March and until it ends on the last Sunday of October)

4:00 A.M.

Amazon.es, .it, .fr, .de

6 hours later (once DST starts on the last Sunday of March and until it ends on the last Sunday of October)

3:00 A.M.

Amazon.in

9.5 hours later

12:00 A.M.*

Amazon.au

12-14 hours later (when DST ends on the first Sunday of April and until it starts again on the first Sunday of October)**

6:00 P.M.***

 

*The email will arrive the following day at 9:30 A.M. in India. India does not observe Daylight Saving Time.

**Australian Daylight Saving Time is during the opposite part of the year as Daylight Saving Time for North America, the U.K., and the European Union. Also, only portions of Australia observe Daylight Saving Time. This chart simplifies the times for your convenience.

***The email will arrive in most parts of Australia the following day between 8:00 and 9:30 A.M. if the campaign is set to 6:00 P.M.

You can read more and convert specific times from your buyers’ time to U.S. Eastern Time (New York time) at www.timeanddate.com.

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  1. Rachel H.

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