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Exclude Buyers who Opt Out


Amazon allows buyers to opt out of receiving seller communications via their Amazon account settings. For more information on this policy, see Why are some of my emails not delivered?

Because Amazon does not provide a way to know in advance who has opted out, FeedbackFive cannot automatically exclude these buyers from solicitations. However, FeedbackFive does have a database of opted-out buyers that is continually updated by sellers. If you send an opt-out notification to the database, no FeedbackFive account will send any further emails to that buyer for any order.

There are two ways to add buyers to the database and exclude them from all future emails. Both ways are outlined below so that you can choose the one that is more convenient for you.

1.  Via Seller Central

  • In Seller Central, go to the “Notification Preferences” page located under “Settings” in the top right of the page.
  • Scroll to the “Messaging” section at the bottom of the page and click “Edit.”
  • In the Buyer Opt-out section, change the email address to and click “Save.”  Or, if you prefer to continue getting the notifications, click “Add another” and add as well as your own email address.

2. Via your email client 

In the email client (Gmail, Outlook, etc.) where you receive the opt-out notifications from Amazon, forward the notifications to

To make this easier, most sellers set up a rule or filter to automatically forward the notifications to The rule should only send emails that meet these two conditions:

For the U.S., Canada and U.K. marketplaces:

  1. Were sent from
  2. Contain the words "because the buyer has chosen to opt out"

For the India marketplace:

  1. Were sent from
  2. Contain the words "because the buyer has chosen to opt out"

For the E.U. marketplaces:


  1. From:
  2. Subject:  Votre message qui était adressé à un acheteur n'a pas pu être transmis


  1. From: 
  2. Subject: No se ha podido enviar tu mensaje al cliente


  1. From: 
  2. Subject: Ihre Nachricht an einen Käufer konnte nicht zugestellt werden


  1. From:
  2. Subject: Mancata consegna del suo messaggio all'acquirente

Set up Auto-Forwarding in your Email Client

For instructions on setting this up in your email client, see the articles below:

For other email clients, check with the client's help documentation or customer support team. 

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  1. Nikki Diego

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