Am I allowed to ask directly for a product review?
Yes, Amazon allows sellers to request product reviews, as long as they adhere to certain guidelines (read more below).
Can I offer an incentive in exchange for reviews?
Amazon strictly prohibits incentivized reviews. This means you may not offer a free product, discount, coupon code or reward of any kind in exchange for a product review.
This is still forbidden even if you ask for an honest review (rather than only a positive review).
How should I phrase my review request?
Amazon prohibits specifically asking for positive reviews or asking for reviews only from buyers who had a positive experience.
Here are some examples of things you may NOT say when requesting a product review:
- “Will you please leave a positive review?”
- “Please leave a 5-star review.”
- “If you like our product, please leave a review.”
- “If anything went wrong with your order, please contact us so we can help. However, if everything went well, please leave a product review.”
Here are some examples of things you may say instead:
- “Will you please leave a product review?”
- “Please take a moment to leave a review.”
- “If you have had a chance to try our product, please leave a review.”
- “Please share your honest opinion of this product by leaving a review. [Include product review link.] Also, if you have any questions or concerns, please contact us so we can help.”
Whom should I request reviews from?
You can request reviews from any Amazon buyers who have purchased your item! However, you may not request reviews only from buyers who have had a positive experience.
For example, you should not send product review requests only to buyers who have already left positive feedback. Send them to all your buyers or to a broader group of them. (For example, you can use the campaign rule “Send for order numbers ending in” to send a review request to a random subset of your buyers.)
Can I ask a buyer to change a negative review?
Amazon does not allow you to ask a buyer to change or remove a product review.
(Tip: Don’t worry too much about a few negative reviews. They can actually be beneficial for your business. Learn more here: How to Turn Negative Reviews into an Asset.)
For more details on these policies, see Prohibited Seller Activities and Actions and scroll down to “Misuse of ratings, feedback, or reviews.”