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Why aren't buyers opening my emails?

No Emails Opened

If your emails have a 0% open rate, this usually indicates that your solicitation email address is not an approved sender in Amazon Seller Central. Check the orange “Opened” line on the Orders graph on your Dashboard to make sure emails are being opened:

Orders graph - Emails opened

If you see 0 opens here, follow these steps to check whether your solicitation email address is an approved sender on Amazon: 

  1. Login to Seller Central.
  2. Go to Buyer-Seller Messaging and click on "Messages" in the top right corner of the screen.
  3. Click “Authorized Emails” on the right side.
  4. Check the "Approved Senders" list. If your solicitation email address is not listed click “Add an email address" and paste it in the data field.
  5. Click "Save."

Low Open Rate

If your email address is already an approved sender, but your open rate is low, try adjusting your subject line or the time of day your campaigns are sent.

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  1. Rachel H.

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